Get backlinks from established websites

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What Is Semrush and How Does It Work?

Semrush is a popular SEO tool for conducting keyword research, competitor analysis, and Google Ad optimization. 

It is an all-in-one marketing reporting software designed to help digital marketers optimize their websites for better organic search traffic. You can also see how you stack up against your competitors and make better data-driven decisions around what keywords to target for both organic search efforts and Google ad campaigns.

Many of the leading brands use Semrush, including Booking.com, Quora, HP, and eBay.

By using this advanced SEO tool, you can quickly recognize patterns and trends in your specific niche. This will allow you to review your on-page SEO and identify which areas need to be optimized for more efficient lead generation.

Backlinks are important for SEO because Google views some backlinks like recommendations. Generally, the more backlinks a page or site has, the more trustworthy it’s perceived to be.

Especially if those backlinks come from authoritative sources.

For example, let’s analyze the search results for “invoice template” using Semrush’s Keyword Overview tool.

It shows that the top-ranking pages have thousands of backlinks:

What Are the Best Backlinks in SEO?

The most valuable backlinks in SEO:

  • Certainly not only dofollow links, it has to be a mix, of more nofollow than dofollow. To stay in the safe side and play by google 2024 rules.
  • Are naturally placed links in highly established websites that rank for many keywords
  • Point to high-quality, functional pages from your site
  • Come from established and reputable websites 
  • Use relevant and natural anchor text (or other anchor content) a mix is preferrable 

Generally, the more high-quality backlinks you can build, the better.

But variety is important, too. Try to pursue backlinks on different websites, with different target pages, and different anchor texts. 

Otherwise, your backlink profile (the collection of backlinks pointing to your domain) could appear spammy and unnatural.


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